Rebranding-Re-birth and re-strength (Penjenamaan Semula dan Pengukuhan Jenama)

4.     Rationale

This program is to aim SME products to rebrand themselves and bringing our Malaysia brand, products and services to the eyes of the world. Malaysia SME products have the potential for bigger growth hence the importance and significance of this program. Through brand innovations our local SME products might just have the edge to be in the global market hence opening new economic opportunities to the company and Malaysia as a whole.

Objectives

·        To open the minds of SME entrepreneur on the importance of re-branding.

·        How to re-brand yourself

·        The work involves in re-branding.

·        To understand and know your strength, weakness, opportunities and threat.

·        To understand your rival and who to benchmark.

  

Course Module:

 1.        Program Introduction

2.      Importance of Re-branding-embracing change

3.       Brand focus- embracing new philosophy

4.      SWOT analysis

Methodology                                                                          

·        Lecture

·        Group Work

·        Audio Visual

·        Assignment

Duration

·        2 days

Who should attend

·        Entrepreneurs

Related Courses:

·        The Power of Effective Communication

·        Attractive Packaging for Export

Email or call us now for full course details!

email us at: eklassemass@gmail.com

call us at: 04-6567653